NoNetz men's brrr° Cooling Polo is literally The Coolest Polo Ever. It actively manages body heat to lower skin temperature and prevent sweat. brrr° cooling fabric uses the latest technology in moisture wicking shirts, the Triple Chill Effect. Active wicking, Rapid drying combined with cooling minerals permanently embedded into the yarn ensures you look good and feel great. Scientifically proven to keep you cooler. Makes a great gift for the guys in your life.